

Who I am:
-
Studies of economics with specialization in marketing and sales at the University of St. Gallen (HSG).
-
Procter & Gamble, Geneva, Brussels, Rome (8 years).
-
The Boston Consulting Group, Zurich (3 years).
-
Monster.com, Zurich (2 years).
-
Microsoft with positions in Switzerland, Western Europe, Central & Eastern Europe, Middle East & Africa. Member of the Swiss board of directors and later member of the EMEA leadership team (21 years). 10 years President of the Microsoft Switzerland pension plan.
-
VP Sales (ai) at T-Systems Switzerland (Deutsche Telekom Group).
-
Non-Executive Director and Advisory Board Member (see my LinkedIn profile for more details).
-
Lecturer at the University of Applied Sciences Lucerne (HSLU)
-
Married, 3 sons.
My approach to executive advisory
Some consulting firms claim to be experts in literally every topic under the sun. My approach is different - I advise only on topics in which I have gained deep expertise over many years. I will bring 35 years of executive experience into our discussions, covering marketing, sales, technology and people topics. Leverage me to accelerate your growth journey, to gain further competitive advantages and to sharpen the overall quality of your organization.
Here are some topics in which I have a particularly deep knowledge:
-
Growth Strategies and implementation planning.
-
Sales Leadership of B2B IT services (Cloud; Datacenter; Digitization).
-
Software-as-a-Service offerings (e.g. Microsoft Office 365 and Xbox Gamepass in the consumer space; Business productivity SaaS solutions in the B2B space).
-
Channel management strategies (physical and virtual/digital distribution).
-
Digitalization and Business model transformation (Subscription Business).
-
Internationalization and virtual team management.
-
Fast-moving consumer goods (FMCG) with a particular focus on brand building and leadership, product (re-) launches, communication and advertising.
Geographically I held executive leadership positions covering the majority of EMEA (Europe, Middle East & Africa) countries. Languages: (Swiss) German. English, French and Italian.
